Hi, I’m Julie.
I help online business owners make better decisions
through strategy and data not based on guesswork or trends
Why repeating what worked isn’t enough
You try to repeat what worked before.
The same offer. The same launch structure. And when the results aren’t quite the same, the instinct is to start tweaking. The question quickly becomes what to tweak.
That’s when you start looking for ideas. Different strategies, different opinions, different “best practices” — all pointing in slightly different directions. Not because you want to chase everything, but because you’re trying to figure out what’s actually worth changing, and what’s better left alone.
At that point, it’s less about doing more — and more about understanding what’s already working in your business. Not what’s trending on Instagram. Not what some guru says is dead. What’s actually happening with your audience, your offers, and your data.
What It Looks Like to Work Together
“Julie was my ‘Online Accountability Partner’ and in just 3 months, she enabled me to move forwards more than in the previous 5 years.
She was instrumental in asking the right questions to help me cut through the ‘online overwhelm’ & get to the essence of what I wanted to do.
Julie’s extremely strong on the strategy side, & she enabled me to map out the overview for my online business, & how it all interconnects. But she’s also very strong on details & the implementation side – so her advice & experience was absolutely invaluable at key decision points for me, & made every decision so much simpler.
She’s the only person who’s ever managed to make me enjoy expanding my coaching business into the online space.”
~ Tricia Evans, Business Coach
How I work with my clients
You have offers in place. You’ve launched before.
Early on, it’s easier to know what to do next because you’re close to your clients. They tell you what they want, what they need, and what they’d buy more of.
As your business grows, that becomes harder — because those requests don’t always line up with what’s scalable, profitable, or sustainable for you.
That’s where strategy comes in.
I help you understand what’s actually happening in your business by looking at your data, your systems, and your customer journey. Not to add more tactics or chase trends, but to get clarity on what’s working, what’s not, and what actually needs to change.
For some clients, that means focused sessions to audit their strategy or set up analytics. For others, it means ongoing support to implement and optimize the systems that support their business.
The goal is simple: stop guessing, stop chasing trends, and make decisions based on what’s actually working in your business — not what influencers say you should be doing.
Ways to start working together
Not sure what you need? Start with the Strategy Session — we’ll figure it out together.
Strategy Session
Your business is working, but you’re not sure what to focus on next. You’ve reached the point where there are multiple directions you could take the business. The challenge isn’t finding something to do. It’s deciding where your time, money and energy are best spent.
Together, we’ll look at what’s happening in the business, what’s already working and where it makes sense to focus next. You leave with a clear decision, not a to-do list.
This is for you if…
- You have more ideas and opportunities than time to pursue them.
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Your business is growing and you’re not sure what the next priority should be.
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There are several areas of the business you know you could improve, but you don’t know where to start.
You’ll leave with…
- A clear answer on what to focus on next.
- A clearer picture of what’s working, what isn’t and where the biggest opportunities are.
- Enough clarity to make a decision and move forward.
Custom Projects
For business owners who need comprehensive support – like funnel audits, implementation work, or ongoing strategic consulting.
What this looks like: We’ll start with a discovery call to understand your specific needs, review your systems, and scope out the right approach for your business.
About Julie
For over ten years, I’ve worked with coaches, consultants, and online educators — helping them move past the early phase where gut feeling and conversations with clients guided most decisions.
At that stage, decisions carry more weight. Guessing, copying what others are doing, or chasing trends creates confusion rather than progress.
My work focuses on strategy first: understanding what’s actually happening in your business through data and systems analysis. For clients who want support implementing the strategy, I work with them on an ongoing basis.
Together with my two chihuahuas, I live in the UAE and work with clients from around the world.
You can also find me on LinkedIn, where I share perspectives on strategy, data, and building sustainable online businesses.
Your Next Step
You don’t need another to-do list. You need a clear decision.